Veriff and Persona are both leading identity verification tools that protect businesses from fraud and automate the process of verifying customer identities.
Both offer the same set of features in identity verification solutions and cater to more or less the same industries, such as fintech, gaming, etc., making it challenging to choose between them. If you’re a decision-maker, you need to dive into the details of each of these solutions to reach a satisfactory conclusion.
In this review about Veriff vs Persona, we’ll give you additional insights into these tools based on their technological and behavioral variables, pros and cons, and how HyperVerge can be an equally appealing alternative to both to make well-informed purchase decisions.
What is Veriff used for?
Veriff is an online identity verification company that uses AI and machine learning to provide quick and reliable online verification services. It helps businesses in finance, gaming, and mobility services with robust verification API and SDK offerings. The company offers a verification platform with biometric authentication solutions such as assisted image capture.
Veriff has a library of more than 11,500 document specimens from more than 230 territories. It also offers reinforced learning from human feedback and manual verification if required. However, users have also recorded cases of false positives in identity verification, urging them to look for a more accurate business solution.
What is Persona used for?
Persona is a verification solution that offers a tailored process for verifying identities. It caters to various industries, including start-ups and large enterprises in fintech, marketplaces, and crypto.
Persona provides an instant check for identity verification, including document, database, and biometric verification. It offers a user-friendly interface and a strong emphasis on privacy and security. However, some users highlight the lack of accuracy of its OCR feature, which disrupts the document verification process.
There is a third option—HyperVerge. It not only provides a more accurate OCR verification solution but also boasts of verifying more than 750 million IDs with an auto-approval rate of 95%.
Which business sectors use Veriff and Persona?
Veriff, Persona, & HyperVerge are utilized across a variety of business sectors, as listed below:
 |  |  |
| iGaming CryptoDating appsHR management MarketplacesEducation | CryptoE-learning Fintech Digital health Public sectorMarketplaces | Financial services Logistics & eCommerce Education Crypto Marketplaces GamingMarketplace Remittance |
Veriff vs Persona – at a glance [with a bonus addition]
According to the user reviews of these three identity verification tools, HyperVerge has the highest number of reviews and is rated extremely favorable regarding overall rating and ease of use. Persona is also rated similarly for its ease of use and support quality. Veriff is rated slightly lower in terms of its ease of use and features than both tools. However, it is crucial to consider that it has limited user reviews. Check out their ratings below:
| | | |
| Number of reviews | 13 | 36 | 54 |
| Overall rating | ⭐⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐⭐ |
| Ease of use | ⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ |
| Features | ⭐⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐⭐ |
| Quality of support | ⭐⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐⭐ |
Detailed product comparison – Veriff vs Persona
Here’s a more detailed comparison between Veriff and Persona, helping you make the right decision for your business:
1. Core features of Veriff and Persona
For the BFSI sector, core features are essential factors to consider when selecting an identity verification solution. The types of features and customizations majorly depend on your business operations and goals. Persona and Veriff offer features and solutions targeted at optimizing the process of verification that complies with KYC and AML regulations. Let’s check them out in detail.
No-code workflow builder
- Veriff: It provides a more standardized process for verification, focusing on simplicity and ease of integration. While it offers customization options, they are less extensive than Persona’s highly flexible workflows. Veriff provides a more standardized process focusing on ease of integration rather than customization options.
- Persona: It offers a customer identity verification solution with a dynamic flow builder. Users can build and customize entire flows with a visual no-code editor. Users can set up conditional logic and design custom user experiences.
AI-powered verification
- Veriff: Veriff leverages advanced artificial intelligence and machine-learning techniques to verify identities with high accuracy. It includes detecting document fraud with AI-powered OCR and ensuring AI-powered liveness in biometric checks. Users can collect user reviews and data feedback.
- Persona: Persona relies on dynamic workflows and customized rule-based identity verification rather than artificial intelligence. Its use of AI & and machine learning is limited to document overview. Veriff’s use of AI is more all-encompassing and focused on automation and speed with minimum manual intervention.
Global coverage & scalability
- Veriff: Veriff supports businesses with a global presence and a large volume of verification requests without compromising performance. It offers extensive language support in more than 45 languages.
- Persona: Persona provides language support for at least 25 languages, and you can contact it for customized language support. While Persona does provide global coverage, users have felt Veriff has proven scalability in handling high verification volumes.
Multiple verification methods
- Veriff: Veriff provides a more advanced form of verification, but it primarily focuses on document and biometric authentication.
- Persona: Persona supports different verification methods, such as document verification, database verification, biometrics, and Knowledge-Based Authentication (KBA). Businesses can choose the most appropriate methods for specific use cases with Persona.
Look at the following table to understand how these 3 platforms differ regarding their features, pricing, and integrations. Here are the platforms we’ve analyzed: Veriff IDV platform, WithPersona, and HyperVerge ONE.
| Categories | | | |
| Features | |||
| No-code workflow builder | ❌ | ✅ | ✅ |
| Analytics dashboard | ❌ | ✅ | ✅ |
| Compliance tracking | ✅ | ✅ | ✅ |
| AI-powered OCR verification | ✅ | ✅ | ✅ |
| Face authentication | ✅ | ✅ | ✅ |
| Liveness check | ✅ | ✅ | ✅ |
| Deepfake detection | ✅ | ✅ | ✅ |
| Integrations | |||
| Accenture Cloud Trade Promotion Management | ❌ | ❌ | ✅ |
| Amazon Web Services (AWS) | ❌ | ❌ | ✅ |
| Authsignal | ✅ | ❌ | ❌ |
| Canopus EpaySuite | ✅ | ❌ | ❌ |
| Microsoft Azure | ❌ | ❌ | ✅ |
| Cybrid | ❌ | ✅ | ❌ |
| Free trial | ✅ | ✅ | ✅ |
2. Pricing plans of Veriff and Persona
Veriff, Persona, and HyperVerge all provide multiple pricing modules for different scales of companies. Here are the following:
| Types of pricing plans | | | |
| Basic | Starts at $49/monthAutomated AI decisionsKey data fields extracted from the IDBiometric and liveness checks | Starts at $99/monthAutomated AI plus in-house verification specialistsVideo recording for session monitoring risk Insights and CrossLinks for fraud detection | Free one-month trial Custom pricingSeamless integration in less than four hours.View & Manage verifications |
| Growth | Starts at $200/monthBrand and logo UX customizationHosted Verification Page for no-code implementation pdf export and verification updates by email | Custom pricing-to-end ID verification suiteCentral Database ChecksAccess to AML ChecksCustom workflow for business | Custom pricingEnd-to-end ID verification suiteCentral Database ChecksAccess to AML ChecksCustom workflow for business |
| Enterprise | Custom pricingVerification checks and fraud tools, including KYB services Access to Graph & 3rd-party Marketplace AppsGuided implementation and configuration experience with the success team security configuration (redaction, permissions, SAML/SSO) | Custom pricing Custom multi-organization partitioning, access controls & support Early access to new products and services | Custom pricingCollaborate – Lead – SolveCustom Price StructureDedicated SupportCustom Collaborative Innovation |
Here is an in-depth look at the pricing of Veriff and Persona, providing detailed insights into what each brings to the table.
Veriff pricing
Veriff offers a tiered pricing model based on the volume of customization and the regulations required. Veriff provides an essential plan for unregulated industries that costs $49 monthly and $0.80 per verification. In this plan, businesses can leverage features such as fully automated AI decisions, fields extracted from ID, and biometric and liveness checks.
For regulated industries, Veriff provides a hybrid plan that costs $99 monthly and $1.39 per verification. Businesses can additionally use automated AI plus in-house verification specialists, video recording for enhanced session monitoring, and risk insights and crosslinks for online identity fraud detection.
For heavily regulated industries with elevated fraud risk, Veriff provides a premium plan that costs $209 monthly and $1.89 per verification. This benefits the users in terms of getting customization options for brand and logo. Businesses also get a hosted verification page for fast no-code implementation.
Apart from these fixed plans, enterprises can also opt for a customized solution with customized pricing.
Persona pricing
Persona provides a starter plan for $250/month that gives you access to templated and pre-configured industry-standard services. This plan provides other basic features such as self-guided integration and customer onboarding experience with product support, and different document verification types such as government IDs, phone number verification, email verification, and selfie verification.
Additionally, it provides a growth and enterprise plan that is tailored to the needs of the customers. In these pricing plans, Persona provides more customization options for report templates, configurable database checks, and customized document extraction fields.
3. Verified user reviews of Veriff & Persona
Understanding the positive and negative reviews of the software vendors provides you with an unbiased outlook. You get realistic reviews from users who’ve already used the tool. Let’s check out what users have to say about Veriff, Persona, & HyperVerge from comprehensive software listings.
| Veriff positive reviews Candela T., Partnerships, Mid-MarketVeriff is the best fit for companies that need to verify the identity of their customers using biometric verification methods. It significantly reduces manual review & online identity fraud risk. The customer support team is committed to providing excellent support. The dashboard is also very intuitive. Verified User in Accounting, Mid-MarketThe platform can seamlessly adapt to a wide array of industries and use cases, from the insurance industry to online marketplaces. Its adaptability and customizable integrations make it an ideal OCR software for businesses seeking to fortify their security measures while maintaining a user-friendly experience. |
| Veriff negative reviews Luciana C., Analista contable, Mid-MarketVeriff has potential user privacy concerns and high costs for businesses. It occasionally has false positives or negatives when verifying customer identities. Candela T., Partnerships, Mid-MarketVeriff can offer customizable flow and interface options to make UX more suitable for different use cases. The ticketing system also needs a revamp. They can consider updating to Confluence or Jira for better incidence tracking. |
| Persona positive reviews Matthew B., Small-BusinessThe major selling point was the pairing of KYC and KYB in one system. With a single integration, users can save considerable time while automating these checks. Brandt H., Mid-MarketPersona is taking a next-gen approach—not just in their technology but also in their teams, and understanding what companies seek regarding risk/online identity fraud/compliance. |
| Persona negative reviews Verified User in Financial Services, Small-BusinessThe OCR feature fails to function properly. At this point in our registration flow, we experienced user dropoff, and customer support is slow. Verified User in Real Estate, Small-BusinessThere are issues with the identity verification tool when the data is outdated. The system doesn’t tell you when the database was last updated. This is important, particularly when explaining to someone why their verification failed. It’s one thing to say it failed – you have to be able to say why it failed and give recourse options. Persona lacks a bit here. |
| HyperVerge positive reviews Jeel P., Chief Executive Officer, Small-BusinessTheir AI technology for verifying identities is highly accurate and advanced. It can detect deep fakes with 100% accuracy, which is unmatchable. The HyperVerge ONE platform has been of great help in building end-to-end onboarding journeys. We loved how they were quick with their support and provided seamless integration. Dinesh A., Co-founder and CTO, Small-BusinessWhen it comes to KYC, HyperVerge is the ideal solution. Be it eKYC, cKYC, Digital KYC, or Video KYC, they excel at it all. We have gone from a drop-off rate of 38% to a drop-off rate of 6% during the KYC process. It adds to our topline revenue. |
| HyperVerge negative reviews Verified User in Market Research, Small-BusinessUntil now, everything has been working smoothly. At first, we thought their dashboard could use a little sprucing up. But hats off to them. They’ve been on the ball, regularly updating and adding cool new features. Any early reservations we had? They’ve pretty much ironed them out. |
Automate identity verification with HyperVerge
Verifying identities is a must for today’s financial institutions, which are deeply committed to mitigating the risks associated with financial fraud. Verification solutions like Veriff, Persona, & HyperVerge allow customers to automate digital identity verification processes.
HyperVerge ONE platform streamlines KYC checks and simplifies ID authentication to provide the best onboarding and user experience. With a clientele of more than 200 businesses and experience verifying more than 850 million customer IDs with more than 95% accuracy, it is the ideal solution for businesses looking to quickly and accurately verify customer identities.
Contact us to learn more about how you can build workflows and create a solid customer verification process using the HyperVerge ONE platform.
Frequently asked questions about Veriff Vs Persona
1. Veriff Vs Persona – Which one is better?
Both are leading solutions in the market. Veriff is better if you want rapid verification, robust fraud prevention, and extensive document support. Persona is better if you need a more customized solution with dynamic workflows. HyperVerge One is a platform that perfectly balances a highly accurate identity verification solution and personalized workflows. It also offers a free trial period of 30 days.
2. Who are Veriff’s competitors?
HyperVerge, Persona, Jumio, SEON, Onfido, and Sumsub are Veriff’s leading competitors. They offer similar services targeting the fintech, gaming, logistics, and education industries.
3. Is Persona expensive for small businesses?
Persona can seem a little cost-intensive for small businesses, as its starting plan starts at $250 per month. Small businesses can instead opt for a startup program of Persona, which offers custom pricing tailored for start-ups and small businesses.
4. Is Veriff cheaper than Persona?
Overall pricing depends on various factors, like the volume of verifications, specific services needed, and customized requirements. It’s best to contact both Veriff and Persona directly to get tailored quotes based on your specific needs and determine which one is more cost-effective for your situation.
5. Is HyperVerge an online identity verification company?
Yes. HyperVerge provides the HyperVerge ONE platform, where you can build no-code workflows to automate customer identity verification programs. It is a comprehensive solution providing a verification suite encompassing biometric verification, document verification, fraud monitoring, and quality checks. You can even get a free trial
