How to Protect Your Business Against Deepfakes

Empower your business with a robust defense against the rising tide of deepfake frauds

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In the age of digital innovation, the rise of deepfake videos has cast a dark shadow over the authenticity of online content. Imagine witnessing Barack Obama delivering scathing remarks about Donald Trump or Mark Zuckerberg boldly claiming control over stolen data – seemingly real scenarios meticulously crafted through the emerging threat of AI-generated deepfake technology.

What is Deepfake?

To understand the intricacies of this technological menace, let’s unravel the concept of deepfake. Deepfakes use artificial intelligence to create realistic but deceptive videos or images by superimposing one person’s face onto the body of another. Consider a canvas with interchangeable faces, blurring the lines between deception and reality.

Deepfakes are classified into several types:

Face-Swapping Deepfakes: Seamlessly superimposing one person’s face onto another’s body

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Face & ID Manipulation: Craftily altering facial features and details on an ID document to create convincing but entirely false personas.

deepfake images deepfake images
deepfake images deepfake images

Voice Cloning Deepfakes: Voices are deceptively manipulated to make public figures say things they never said, adding authenticity to the deception.

Industries that are Affected:

Any industry that engages with customers remotely is vulnerable to synthetic fraud and deepfakes. As most customer onboarding takes place online without in-person interaction, fintech, payments, digital lending, banking, and real-money gaming platforms are currently the most impacted industries. The importance of vigilant protection against deepfake threats has never been greater. Deepfake’s potential reach and impact continue to grow, necessitating constant innovation and adaptation in defense strategies.

Businesses’ Concerns About Deepfake Frauds:

The growing threat of deepfake fraud has companies on high alert, with concerns including:

Identity Theft: Deepfakes can convincingly impersonate key figures within a company, resulting in identity theft and unauthorized access.

Reputational Damage: A deepfake video has the power to damage the company’s reputation by sowing doubt and undermining the trust that companies have worked so hard to build.

Financial Loss: Deepfake frauds can result in unauthorized transactions, fund manipulations, and potential legal ramifications.

Detection Challenges: Deepfakes are becoming increasingly sophisticated, making detection a challenge for businesses.

Limited Awareness of Effective Solutions: Many businesses are unaware of advanced technologies and strategies for effectively combating the growing threat of deepfakes.

How to Detect a Deepfake:

Keep an eye out for the following signs to identify potential deepfake videos:

Unnatural Eye Movements: AI has a difficult time replicating natural eye movements and blinking.

Sync Between Audio and Video: Check to see if the person’s lips match the audio, or compare it to a genuine video of the person speaking.

Inconsistencies in Colors and Shadows:  Look for anomalies such as misplaced shadows or colour discrepancies between the person and the background, especially when moving. Inaccuracies in skin tone can also be indicative.

Unnatural Movements: Be vigilant for distorted body shapes or unnatural facial expressions, which can indicate a deepfake.

How to Stop Such Frauds:

Businesses must take a proactive approach to combat the threat of deepfakes:

Advanced Detection Tools: Utilize cutting-edge deepfake detection tools that employ machine learning algorithms to identify inconsistencies in facial expressions, voice patterns, and other subtle cues.

Spotting Signs of Deepfakes: Train individuals to recognize signs of deepfakes, such as unnatural eye movements, inconsistencies in lip syncing, irregularities in colors and shadows, and distorted body shapes or facial expressions.

Educate Employees: Raise awareness among employees about the existence of deepfakes and the potential risks they pose. Encourage skepticism and implement stringent verification processes for sensitive communications.

Collaborate and Innovate: Foster collaboration between technology companies, law enforcement, and policymakers. Stricter regulations and international cooperation can create a united front against the misuse of deepfake technology.

A Robust Defense with HyperVerge:

Enterprises need a robust defense against the rising tide of deepfake frauds. HyperVerge, with our advanced proprietary deepfake detection models, seamlessly identifies these fraudulent manipulations in both uploaded and live-captured data.

HyperVerge’s advanced technology comprises several specialized models:

  • Image Detection

  • Video Detection

These models are adept at identifying deepfakes generated by various algorithms, analyzing textural differences, subtle pixel variations, and even behavioral anomalies. This comprehensive approach ensures a layered defense against the evolving landscape of deepfake threats.

With cutting-edge technology, iBeta certification for single-image passive liveness, and recognition among the top 10 global Face Recognition companies on the NIST leaderboard, HyperVerge is committed to leading the charge against the escalating threat of deepfake attacks.


Deepfakes jeopardise online credibility, particularly in industries such as fintech, digital lending, payments, and so on. These deepfake frauds have the potential to shake the foundations of businesses. The stakes are high, from reputational damage to financial losses. As businesses struggle to detect these frauds, a proactive defence is essential. With its cutting-edge technology and global recognition, HyperVerge stands as a strong solution, reinforcing the need for collective vigilance against the evolving threat of deepfake frauds.

Suryaa M

Suryaa M

Product Marketing Associate

Collaborates with customers, product and GTM teams to understand customer needs, craft compelling value propositions and drive product adoption.

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