Augmented reality is the art of augmenting virtual entities to information from the real world and enabling interaction with these virtual world elements. This technology, if deployed right, can create rich and immersive user experience.
The power of this technology lies in its high user engagement. This provides the pathway for new and innovative forms of advertising, entertainment and collaboration tools. A user can now view a product in 3D, rotate it and view it from different angles and interact with it in many other ways.